United Cabbies Group
The Design
It was time for a change at United Cabbies Group. Already a well established group with a huge Twitter following, they indicated that they would like a fresh new look and most importantly, the ability to reach out to their many members through regular messaging. They gave us their logo and we came up with a very british theme focusing on icons in London and, of course the cabs, themselves.
The Structure
The Start Up package was a perfect fit for their needs. We ensured that the keywords that the group wanted to be found for were covered but also made sure the design was exactly what they were looking for. This was the first design we had created that used Black as it’s primary colour and so we extracted the colours from the image to ensure consistency.
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