Sovereign Property Facilities Ltd
New Site Nov - Dec 2016
The Challenge
Sovereign already had a website when they approached me, but it simply wasn't working for them. They were looking for something formal but fun. They were also not getting traffic to their site and therefore they required a new site optimized for the keywords they chose. Their chief catchment being London and the South East, their business was not benefiting from the hits a company like them, with their size and standing, should be attaining.
The Solution
Sovereign have a number of unique touches on their website, like a revolving Sovereign Coin inset into the London Eye on their Facilities Management page, or members of their team, miniaturized, and turned into caricatures of themselves. But chiefly, their site is bolder and brighter with each page standing alone as a potential landing point for any customer. We also worked on new Facebook pages, Twitter accounts and Google My Business accounts so that the site can rank locally.
New Animations
%
Website Redesign
Day Turnaround
Fantastic Result
Focusing on key optimization techniques will increase traffic to the site
Mobile Optimised - A slightly different experience to the desktop
In an increasingly mobile world, it was very important that the new site delivered a responsive and mobile friendly design that compliments the version on the desktop. Whether you own a Samsung, a Sony or an iphone, this site looks great on them all.
A more attractive, brighter site
The old site did not rank in Google's top 50 sites for the keywords that customers use to search for these services. The bounce rate was also high meaning that those customers that did discover the site did not remain there for long.
and flush with keywords and other important Google friendly optimisations
Quite often, you hear firms that offer SEO that it will take 6 months for these changes to really take effect on Google. We are expecting that with Google's new and updated algorithm that we will rank in the top 50 sooner. Our first goal is to reach the first page for a number of keywords
Whatever device you own
This design works according to the type of device that you are using. If you view the desktop version of the site there are more animations and a video on the homepage of London. Knowing that all mobile users are looking for speed when using their devices and might not necessarily always have a good connection, this site will work better for them.
Easy to read fonts
Being able to deploy larger fonts on the site has also helped. Again, the mobile versions on both Tablet and Mobile re-size according to the screen size.
A site packed with 'calls to action' for 2017
If you want your brand or business to convert in the same way then give me a call and get your free consultation. What have you got to lose?
The Results Are Amazing
Video on the Desktop but disabled for Tablets and Smartphones? Yes, you really can have different versions for different devices. After all, data on Smartphones is expensive and all networks charge a premium for users that use over their allowannce.