Swim World Swim School Project March 2016
The Swim World Swim School website was built between January and March 2016. During the free consultation my client said that she was becoming increasingly frustrated with having to explain to her clients about the lessons she provides and would like to be able to provide all the information via a new web design. She also indicated that she would like to be able to take payment via the website, including a deposit, so that new clients could reserve places in her small lesson groups.
The new Swimworld website features Events, Lesson Types and the opportunity to “add to Basket” and “Checkout” where parents and guardians can either pay for the lessons in full or put down a deposit and pay the full amount at a later date. Web Design Pro.co, based in Maidstone, Kent, UK ensured all requirements from the original consultation were met.
After the website went live, I was on hand to support the team as the Swim World customers began the process of completing transactions.
We needed to save time!
A New Brand
Retain Loyal Clients
Market The Years Of Experience
Different Ways To Pay For Lessons
Swim World Looks Fabulous on Tablets and Smartphones
The Site was built from scratch
and incorporates events
and different lesson formats
Large tap targets for easy selection
Subtle colouring throughout the site
and a place to advertise for new instructors
Links throughout the site
After Go Live
- Lesson Payments 95% 95%
- Payment taken from different devices 100% 100%
- Ease of Use 100% 100%
- Lesson Subscribers 80% 80%
The results have been amazing
Within the first week, 20 clients had paid for their lessons using the new website. This has helped the Swim World team focus on the lesson planning and teaching while their clients are able to use the payment methods provided with ease. Since the Go Live, all clients have paid for their lessons via this method. Also, if any new learner wants any information about what Swim World provide for their clients, the team can send them the link so that they can read about their lesson plans.